Let’s Meet Eclosion

Eclosion is not just a plastic surgery hospital, it is a haven for those who want to transform themselves and unleash their full potential. Unlike traditional and serious hospital settings, we pride ourselves on creating a welcoming and friendly environment that puts our patients at ease. At Eclosion, we believe that plastic surgery should be an uplifting and empowering experience, one that transforms not only your appearance but also your confidence and self-esteem.

If you're ready to embark on a journey of transformation, we invite you to join the Eclosion family. Let us help you unlock your full potential and reveal the best version of yourself.

Instructor: Sean Patrick Mccabe

Project: Thesis - Branding and UX/UI

Programs: Adobe XD, Illustrator, Photoshop, After Effects and Procreate

Institution: Tyler School of Art and Architecture, Temple University

Nirvana

At the very beginning, my design inspiration came from the phoenix. In China, there is an ancient saying that goes, "The phoenix rises from the ashes after experiencing the fire." Therefore, I decided to use the word "Nirvana" as the name of my brand. The logo design and color selection also started with brainstorming centered around the phoenix and flames.

After discussing and researching with my professor, I realized that the word 'Nirvana' doesn't really represent my brand very well. On the contrary, it is the opposite of the association I want to express. Because Nirvana is a word with a very deep meaning, its meaning is more about liberating and resetting everything to zero. And the design concept of rebirth from the ashes is too heavy, which in turn deepens people's fear of plastic surgery.